This video, however, includes one of the more common questions the original product received, which was “when will this work with my iPhone?”. Like the others, this video includes a prototype for the visuals, to show what the product is capable of in a way that’s easy to comprehend for the viewer. It seems to be very common for Pebble Kickstarters to call back to previous products in their videos. Pebble: E-Paper Watch $10,266,845 RAISED ON KICKSTARTER Calls to action are important for any Kickstarter campaign because they make a direct request to the viewer to perform an action that’s considered a positive step forward. It also includes a great call to action in the form of an invite to potential backers. The background music is a bit louder in this video but the lower frequency songs chosen work well with the volume change. It then describes the features of the product, emphasizing the new features that its predecessors didn’t have. Like the Pebble Time mentioned above, this video starts with a callback to a previous Kickstarter campaign without it being a dominant focus. Pebble 2 $11,307,382 RAISED ON KICKSTARTER The background music is upbeat but not overwhelmingly so, which adds to the videos desired effects. It places the traditional product in a negative light without being condescending towards it or its users.Īfter that, it goes into the features of the Kickstarter product and gives short descriptions of its uses with appealing visuals and narration. However, instead of going straight into the greatness of the product for those activities, the video then talks about the product it would be replacing. This particular video chooses to start out on a positive note by using visuals and voices to highlight the many fun activities that its product could be useful for. COOLEST COOLER $13,285,226 RAISED ON KICKSTARTER While this isn’t absolutely necessary, a prototype is highly useful and can improve a campaign’s popularity and thus improve the amount of money raised. One of the great things about the video is they have an actual working prototype to display. The background music fits the video well and isn’t overwhelming. The video segments provide relatable examples of everyday use. It references the success of their original product, without being overzealous, and then goes on to describe the current project. This video starts with a callback to an earlier Kickstarter campaign. Pebble Time $20,338,986 RAISED ON KICKSTARTER This engagement created huge results for their fundraising We have ranked the videos from least to most successful by the total dollar amount raised. The following videos were all successful at communicating the idea of their campaign to a large audience. You need to make your video engaging, easy to understand, and entertaining.
THE NATURE ACADEMY BLENDER VIDEOS HOW TO
There is a lot to learn from these top videos as the video is arguably the most important part of your campaign.īonus: Read our full guide to how to make a crowdfunding video that converts. We have pulled together the best Kickstarter videos of all time as ranked by the amount of funding raised.